The Internet is a big platform with almost everyone around the world now on it. It is by far cheaper than traditional marketing and has incredibly massive, large, humongous reach in comparison to traditional marketing.
Not only can it be used for marketing but it can be an incredibly powerful tool to communicate with the audience. Which can help you evolve and improve your marketing strategies.
Might sound like a sci-fi movie but the fact is that Artificial Intelligence is a reality now slowly being used in almost everything that we do every day. In terms of digital marketing, you can use the power of AI to automate many important aspects of your business including marketing.
Chatbots powered with IA can be a game-changer in how you interact with your customers. The Chatbot AIs use natural language processing which is a software that can grasp what the customers want and respond like a real person. You can integrate the AI ChatBot with your Business phone system. And can program them to do sales calls, broadcast important messages, broadcast special offers and deals to your customers 24 hours non stop with the same enthusiasm all day long.
SEO is still one of the most important activities that have to be constantly performed on your website to make sure it is optimized to be visible on the internet.
Search Engine Marketing
You want to be on the first page of the search results, then you need to do keyword research at least several times a week and then optimize your content accordingly. You can use a keyword planner tool provided by Google for your search engine marketing plan. Once you are done with the research you can use many different strategies paid and organic to stay up there on the SERP.
Local Search Marketing
Today Google prioritizes businesses that are in the vicinity of the customer searching for a product or service. Local search marketing focuses on consumers in a specific geographical area, hence you need to optimize your site and content based on geographically targeted community.
As Google has rolled out the AI-based algorithm for its search results AKA B.E.R.T, the content has become one of the most important criteria for improvement in the visibility of your business on the internet.
Most people use smartphones and tablets for conducting day to day activities on the internet from searching to buying products and services. Hence your website has to be compatible with the phone’s screen size by making it responsive.
Although it seems an old technique, email marketing is not dead yet. You can run automated campaigns using email marketing services like mail-chimp and create an excellent way to connect with your customer base.
Social Media Marketing
It sounds cliché but social media marketing is essentially a critical activity that all the businesses have to do. It is cheaper, has greater reach and can be automated.
Facebook, Instagram, LinkedIn even Snapchat are social platforms that allow you to create a customer base interact with them and to listen to their requirements and keep improving all your marketing activities, products & services.
People listen to people they trust and look up to. Influencers today are a great way to connect with your target market. And promote your product or service with really good results. If you want to get those leads you need to focus on these 10 strategies digital strategies. But you should not forget your traditional marketing strategies either, both digital and traditional marketing strategies can work wonders.
These Top 10 digital strategies that your company needs in 2020 will not only improve the company’s digital presence but can also help in generating some quality leads for conversion.